content marketing
From overseeing high-end photo shoots to leading email campaigns, social media, and event visuals, I specialize in crafting impactful imagery that resonates with audiences across every touchpoint. My expertise in creative direction and production ensures that each project is executed with strategic insight and meticulous attention to detail, driving brand engagement and meeting overall business goals.
Fendi Casa x Mass Beverly Launch Marketing Campaign
Goal: To attract influencers and advertise our new collaboration through high-impact visuals and targeted campaigns, showcasing our launch party and events. The aim was to build excitement around our partnership and let both new and existing clients know about this major collaboration, reinforcing Mass Beverly’s position as a key player in the luxury interior design market.
Website:
Email Campaigns:
Social Media:
Bringing Concepts to Life: From Initial Moodboards to Final Magazine Shots
Goal: To direct each photoshoot in a way that authentically captures the unique story and vision of every Primadonna issue. This involved creating detailed decks with moodboards, maintaining clear communication with contributors, and ensuring seamless execution to bring the creative concepts to life and align with the overarching narrative of the zine.
Moodboards:
Final Deliverables:
Refining Brand Imagery to Highlight Luxury Interiors
Goal: To elevate Mass Beverly and Minotti LA’s brand image by producing high-quality images that shifted the focus from typical realtor-style shots to showcasing the luxury and sophistication of their interior design. The objective was to highlight the brand’s products with a refined aesthetic that emphasized elegance and exclusivity, ensuring the visuals aligned with their positioning and appealed to high-end clientele and industry partners.
Before My Involvement:
After My Involvement:
Mass Beverly x Salone del Mobile Camapign
Goal: To highlight Mass Beverly’s presence at Salone del Mobile, driving engagement through event coverage and showcasing potential collections. The campaign aimed to capture customer interest, generate pre-orders, and position Mass Beverly as a leader in exclusive high-end interior design through strategic content and updates.
Email Campaigns:
Instagram Posts:
Instagram Highlights:
