Ashley Walia is a visual storyteller and Marketing Creative in New York. Her work spans from luxury brands to fashion and lifestyle photography, blending creativity with strategic marketing insights.
I’m a passionate photographer and marketing creative based in New York, specializing in crafting compelling visual stories for luxury and lifestyle brands. With a background in high-end fashion and interior design, I blend creativity with strategic insights to create innovative campaigns that stand out. My strength lies in bridging the gap between artistic vision and business goals, helping brands elevate their presence through content that connects emotionally with audiences. I’m dedicated to bringing each project’s essence to life while maintaining a high standard of quality and detail.
Minor in Photography
California State University,
Northridge, CA | 2021
Master of Professional Studies in Fashion Photography
Bachelor of Science in Business Marketing
California State University,
Northridge, CA | 2021
The School of Visual Arts
(SVA), New York, NY | 2024
Photography has been my passion from the start, evolving from a hobby in my garage to leading fashion shoots in New York. I specialize in creating stunning visuals and managing all aspects of production, from concept to final execution.
Fashion Photography
2020 - Current
Mass Beverly & Minotti Los Angeles
2022 - 2023
Starting as an image archiver, I quickly moved into a Senior Digital Marketing role. I spearheaded campaigns, directed photoshoots, and collaborated on high-profile events like the Fendi Casa x Mass Beverly activations. This experience sharpened my eye for luxury branding and effective client engagement.
Primadonna
2024
As Photo Director for this fashion zine, I led all aspects of photoshoot production, from curating themes to managing collaborations. I worked closely with cross-functional teams to produce compelling visuals that aligned with our brand. Through my leadership, I successfully brought creative visions to life, maintaining high standards and delivering impactful results. This role honed my ability to manage complex projects, foster strong partnerships, and consistently exceed expectations.
Hard Skills
Adobe Suite (Ps, Pr, InD, Lr)
Mailchimp
Google Analytics
Microsoft Excel
Photography
Video Production
Graphic Design
Campaign Planning
Email Marketing
Social Media Marketing
Content Calendar Management
Soft Skills
Strong communication skills, both verbal and written
Creative direction and innovation
Collaboration and teamwork
Project management
Attention to detail
Adaptability and flexibility
Problem-solving
Leadership and mentorship
Friendly :)
Time management and organization
Mary Ta
“Ashley was always willing to step in and take on responsibilities, whether they were luxurious or not, demonstrating her versatility and commitment to the team. Her skills ranged from great marketing management to exceptional creativity.”
Shonagh Marshall
“Ashley showed great promise, she is punctual, professional and driven. On the program she proved to have an understanding of not only the contemporary fashion landscape but also historical context, she used this knowledge to develop new and innovative ideas. ”
