Brand management
With expertise in developing cohesive brand strategies, I ensure consistent identity and voice across all channels. I have collaborated with various departments to implement new brand guidelines and creative direction, creating experiences that engage audiences and convert brand awareness into loyalty. My experience spans establishing new brand identities, refining strategies, and creating high-quality collateral to effectively communicate each client’s unique value and presence in the luxury market.
Creating Cohesive Business Card Collateral
Goal: To design and produce a cohesive set of business cards that aligns with Mass Beverly’s premium identity, emphasizing sophistication and minimalism. I collaborated with the graphics and print teams to choose high-quality materials and refined layouts, ensuring each card communicated the brand’s luxury aesthetic while maintaining consistency across all variations. This helped establish a polished, professional image that enhanced brand recognition during client interactions and industry events.
Collateral Proposal:
Enhancing Marketing Decks for Executive Presentations
Goal: To elevate Mass Beverly’s marketing decks by redesigning layouts, refining content, and incorporating high-end visuals that showcased the brand’s premium identity. Collaborated with executive leadership to craft polished presentations for potential clients, resulting in a refined look that enhanced storytelling and reinforced our luxury image during business meetings.
Company Presentation Deck:
Handling Press Visuals for Maximum Impact
Goal: To create visually compelling press materials by selecting imagery and designing layouts tailored to client KPIs, ensuring that each piece effectively captured the target audience’s attention and supported brand goals. This resulted in highly focused visuals that maximized brand impact and engagement.
Press Examples: